Acclaimed fashion icon Christian Louboutin and Martini celebrate the launch of a global search across 25 countries, for the next female supermodel to star in a TV commercial worth €150,000.
To launch the search, celebrity attendees included The Saturdays, David Gandy and fellow designer Matthew Williamson celebrated at the Design Museum London, home to Christian Louboutin's exhibition, showcasing twenty years of his designs and inspiration.
The casting will go live across 25 countries on May 28th from Brazil to Spain, South Africa to Italy. The successful candidate will be chosen in October by Christian Louboutin and a high profile judging panel.
Instantly recognisable by their trademark shiny red-lacquered soles, Louboutin will be giving away 12 pairs of his famous shoes to the successful candidate chosen by the high profile selection panel.
The female casting star competition follows the successful launch of Martini’s ‘Luck Is An Attitude’ competition in 2011 to find a male model, launched by supermodel David Gandy.
Yours Cristina L.
pics and video by: tvc group.