9 gennaio 2012

Louis Vuitton: a new store, a fragrance and an exhibition.

Sarà un anno pieno di novità per la maison Louis Vuitton. Una nuova boutique romana, un profumo, una mostra. 
Dal 29 Gennaio 2012 in Piazza San Lorenzo in Lucina aprirà un nuovo concept store della maison parigina. Non sarà un semplice negozio Louis Vuitton simile a quello in via condotti, ma un vero e proprio luogo dove vivere un'esperienza unica. Si chiamerà Maison Etoile Louis Vuitton e sarà un cinema-negozio. All'ingresso vi sarà un cinema gratuito di 19 posti dove sarà possibile visionare alcuni corti e film selezionati dalla maison. Il negozio occuperà gli spazi del cinema Etoile ed avrà le dimensioni di 1200 metri quadri, diviso in tre piani: il primo per la moda donna, il secondo per la moda uomo ed il terzo per gli accessori. 
Nuovo store e nuovi progetti per la maison che ha appena confermato le voci sulla creazione di una fragranza.  La maison Louis Vuitton aveva creato delle fragranze solo nel 1920 e 1930, ed ora, per la nuova fragranza di cui non si conosce ancora la data di uscita, sarà il famoso nez, Jacques Cavallier-Belletrud, ( creatore di L’eau d’Issey, Jean Paul Gaultier Classique e Dior Addict ecc.) a lavorare al progetto.La fragranza sarà in vendita solo nelle boutique. Marc Jacobs ha confessato che il progetto era nell'aria fin dal suo arrivo alla maison, nel 1997. E sono proprio i quindici anni di lavoro svolto da Louis Vuitton, il legame che li lega, il tema della mostra che aprirà il 9 marzo al Museo delle Arti Decorative di Parigi. La mostra sarà un' opportunità per rivivere vent'anni della storia della maison attraverso le creazioni dello stilista newyorkese e non solo. 

It's going to be a year full of news for Louis Vuitton. A new store in 
Rome, a new Fragrance and exhibition.
By January 29, in Piazza San Lorenzo in Lucina will be open a new concept store. It wont be a simple Louis Vuitton store just like the Via Condotti one, but a real place to live an incredible experience. Called "Maison Etoile Louis Vuitton" is going to be a cinema-store.  At the entrance there will be a free cinema of 19 places where you can see some short films selected by the fashion house. The store will occupy the spaces cinema Etoile and will be the size of 1200 square meters, divided into three levels: the first for women's fashionmen's fashion for the second and the third for accessoriesNew store and new projects for the house that has just confirmed the rumors on the creation of a fragrance. The fragrance will be available only in Louis Vuitton Stores. The fashion house Louis Vuitton had created the fragrance in 1920 and 1930, and now, for the new fragrance that we do not yet know the release date, will be the famous Nez, Jacques Cavallier-Belletrud, (creator of L'eau d 'Issey Jean Paul GaultierClassique and Dior Addict, etc..) working on the project. Marc Jacobs has admitted that the project was in the house since his arrival in 1997. And it is the fifteen years of work by Louis Vuitton, the tie that binds them, the theme of the exhibition that opens March 9 at the Museum of Decorative Arts in Paris. The exhibition will be a chance to live again twenty years of the history of the house through the creations of the New York-born fashion designer and beyond.

Yours Cristina L 

49 commenti:

E... ha detto...

Non vedo l'ora della presentazione di un profumo..sarebbe splendido un profumo di Vuitton :D


David Toms ha detto...

I knew about the original Vuitton fragrance from the 1920's and am very surprised that it has taken them so long to launch a new fragrance. I hope that it is good!

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Style is Eternal

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